The goal of the campaign was to provide dynamic prostheses to children who lost their legs due to injury or illness. In the period from December 1, 2021, to April 1, 2022, for every box of BiVits® ACTIVA vitamins and minerals sold, the company AbelaPharm donated part of the funds to this humanitarian fund. At the end of the campaign, 1,447,860 dinars were collected, and the check was ceremoniously handed over to the Foundation, at a conference organized on Tuesday, April 12, at the Barrel House restaurant in Belgrade.
– The price of prostheses is extremely high. Considering that the body grows and develops the most during childhood, the cost of replacing a prosthesis is a financial burden that many families cannot afford. It’s wonderful when you find a good partner and the campaign itself is twice as beneficial, as it was in this case. People bought BiVits® ACTIVA vitamins and minerals, strengthened their health, and at the same time did something nice for all the children who need prosthesis. I would like to thank the company AbelaPharm, which recognized the importance of this project and actively participated in its realization – said Nataša Kovačević.
– We are very pleased to have the opportunity to help the Foundation in these challenging times. The company AbelaPharm continuously takes care of the youngest members of our society and pays special attention to their healthy and happy upbringing. This humane project would not have been possible if it had not been supported wholeheartedly by our partners. By working together, we have taken health into our own hands in the past few months and enabled all children to jump. The thought that in twenty days another little girl will be able to receive her dynamic prosthesis is the greatest reward when you are engaged in this business, said Marko Bivolarević, on behalf of the company AbelaPharm.
“Pharmacy Belgrade”, “Lilly Drogerie”, “Benu” Pharmacies, Pharmacy “Janković”, “Filly Farm”, “Fenix”, Pharmacy Kršenković, “Dr Max”, Pharmacy Cvejić, “NS Pharm”, “SoPharma”, as well as media houses from all over Serbia took part in the campaign “Let all children jump”.